AU08 Health Ingredient Strategy

Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.

Objective

The objective of this study was to provide the client with a strategy to find the optimum market for its range of products specifically in the Asian market.

Method

The main contents of the study were based on sources including in-house databases and an extensive network of contacts in addition to publicly available information (e.g. data from government agencies, patents, scientific journals, trade press, internet etc.). Additional information was sought from other key resources within the industries concerned in sufficient depth to provide accurate analysis and guidance.

CPL used its extensive network of contacts, (including the CPL Executive Search network), to elicit information that would be difficult or impossible for clients to obtain independently Interviews were conducted with those knowledgeable in the industry, both face-to-face and telephone conversations. Contacts were also made at trade-shows.

The report consists of two parts, the summary report and the reference report, to provide the essence of CPL’s findings along with our recommendations, followed by detailed data sources and analysis.

Table of Contents

Objective

Scope

Method

About This Report

    About The Summary Report
    About The Reference Report

Principal Findings

    Review of the Client’s Products and Semi-Finished Range
    Markets
    Retail Products and Supermarket Survey
    Competitive Landscape
    Extraction and Water Removal Technologies
    Regulations
    Contacts
    News
    Conclusions
    Recommendations

Outline Business Plan

      Market Segment
      Which Product Sectors Would Make The Most Strategic Sense And How Should It Proceed?
    Which Geographical Markets Should The Client Target?
    What Raw Materials Should The Portfolio Contain?
    Which Health Benefits Are Of Most Interest?
    Scientific Evidence
      Documents
    Studies
    Product Formats
    Customers

Analysis of the Client’s Portfolio

    The Product Range
    Phytonutrient Types and Their Benefits
    Carotenoids
    Sulphur-Containing Phytochemicals
    Phycocyanin
    Nitrates
    Polyphenols
    Phosphatidylserine
    Phytonutrients Present in the Client’s Raw Materials
    Health Benefits Associated with the Client’s Raw Materials
    Assessment of Supplements and Suitability of the Client’s Products as Supplements

Markets

    Phytonutrients Market
    Nutraceutical and Functional Foods Market
    Asian Markets
    Retail Products and Trends
      Dietary Supplements
      Beverages
      Baked Products and Snacks
      Packaged Store-Cupboard Items
      Supermarket Survey
      Product Claims
    Raw Materials

Competitive Landscape

    Summary of Products and Players
    17 Key Players
    Products and Their Positioning
      Product Examples
    Products Combining Fruit with Other Active Ingredients
    Comparison of the Client’s Range with Competitor Offerings

Extraction and Water Removal Technologies

    Extraction Technologies
    Subcritical Water Extraction
    Solvent Extraction: Co2 Extracts
    Steam Distillation (Essential Oils)
    Solvent Extraction: Absolutes and Concretes
    Natural Deep Eutectic Solvents (NaDES)
    Water Removal Technologies
    Osmotic Dehydration
    Thin Film Drying
    Further Processing
    Freeze Drying Variants

Regulations

    The Codex Guidelines for Nutrition and Health Claims
    Scientific Substantiation of Health Claims
    What Claims Can Be Made
    Regulations by Country
    Australia and New Zealand
    China
    Hong Kong
    Japan
    Indonesia
    Malaysia
    Philippines
    South Korea
    Singapore
    Taiwan
    Thailand
    Vietnam

Contacts

    Contacts Summary

      Ingredients Trends and Regional Differences
      Supporting Data
      Key Segments and Health Effects
      Products Types and Formats
      Challenges
      Regulatory Environment
      Market and Competition
      Contact Reports – 39 Primary Manufacturers
      Contact Reports – 5 Distributors
      Contact Reports – 11 End Product Manufacturers
      4 Industry Experts

    News

      News Summary
      Company News
      Product Research
      Market News
      20 Company News Articles
      43 Scientific Evidence And Product News Articles
      18 Market News Articles

    Appendix

CPL Gallery

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