D0705 Food, Consumers and the Environment
Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.
The objective of this project was to determine the value to consumers of environmental labelling of food products.
A questionnaire was compiled in order to assess consumer views on environmental issues relating to food production, to examine consumer recognition and understanding of logos, and their willingness to purchase food with logos. As there is often a difference between consumer’s stated and revealed preferences, one question asked consumers to choose between ‘real’ food products with different prices and labels indicating a difference in environmental impact of those products.
Three questionnaires were produced, one with logos found on products in the UK, one with logos found in Sweden and one with logos from France. The Swedish and French questionnaires also contained some EU food logos to assess consumer recognition of these.
Details of the schemes behind the logos have been investigated, as have schemes currently operated by UK supermarkets. Representatives of the schemes, certification bodies and supermarkets were contacted for further information.
Click to see the contents of the study.
Table of Contents
Objective
Method
Principal Findings
- Findings from Questionnaires
- Environmental & Welfare Issues
Food Choice Issues
Revealed Food Choices
UK Logos
Swedish Logos
Current UK Food Schemes
Current Swedish Schemes
Supermarkets
Conclusions
What Next
Current Food Schemes
- 15 UK Food Labelling Schemes
EU Logos
7 Swedish Food Labelling Schemes
4 Belgian Food Labelling Schemes
Supermarket Schemes
Asda
Marks and Spencer
Sainsbury’s
Tesco
Waitrose
3 Certification Bodies
8 Other Relevant Organisations
Results from Questionnaires
- Questions about the Environment
Questions about Food Choice Issues
Product Choices
Logos
- UK
Sweden
Contact Reports
- 8 Labelling Schemes
3 Certification Bodies
4 Supermarkets
9 Producers
3 Overseas Contacts
Other Findings from IFE 07
11 News and Articles
Appendices on a CD Accompanying the Report
- Appendix 1 – Questionnaires and Results
Appendix 2 – Scheme Application Forms and Processes
Appendix 3 – Certification Bodies’ Accounts
Appendix 4 – Reports and Studies
Tables
3 Tables
Figures
12 Figures
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