B0909 Exploitation of Beta Glucan
The objective of this project was to assist our client in planning how best to exploit the beta-glucan it produced. The project was to provide an overview of the sector and as well as advice.
The sector into which beta-glucan fits is the heart health, cholesterol reduction and gut health sectors for food ingredients and supplements. In each of these segments, oats, oat bran and oat products have been known for many years as being ‘healthy’.
For this project, CPL looked almost exclusively at the dry products sectors – bread, cereals, pasta, snacks and other baked products. However, we also included yoghurt mixtures.
CPL has developed a general cost-elasticity model which was used to model the pricing and addition of ‘healthy’ ingredients. This model used the ‘effective dose’ per person per day of the ingredient that either allows a health claim, or is known to be effective. The model used a broad cross section of prices of products from the UK and USA to assess cost elasticity. A survey of currently published news information on beta-glucan products was also assembled and summarised.
Click to see the contents of the study or look below for an outline.
Table of Contents
Background and Method
Principal Findings and Conclusions
- Results from Cost Elasticity Model
Findings from Contact Reports
Recommendations and Options
- 9 companies
- 21 companies
- 24 companies
- 1 company
- 5 contacts
Price Elasticity Model for a 20% Beta-Glucan Product
- Results for the UK Data
Results for the USA Data
Extracts from 2008 Prebiotics Report
- Market prospects for Beta-glucan
Manufacturers and Regulatory Claims
Regulatory Approval in Other Global Regions
Novel Foods Approval
Testing Service for Beta-glucan
Current News Summary
- Market Data and CAGR
Health Claims and Laws Governing Them
Barley as a Source of Beta-Glucan
New and Competitive Products
- 31 articles
From 2005 Report
- 21 articles
From 2003 Report
- 13 articles
- AS12 Market Potential for Supercritical CO2 Extraction
- AS03 Natural Food Colour Technologies and Markets
- AU12 Clean Label Emulsifiers
- AW09 Soy Protein Animal Feed Market
- B0904 Vegetable Proteins Industry (Plant-Based Proteins)