P9705 Competitive Strategy for Marketing Modified Starch in the EU

The purpose of this study was to identify and recommend a sales structure and sales systems for the modified starch products of a US-based company. The client was seeking methods of distribution for the ‘rest of the world’ outside the US. However, the focus of this project was on distribution in the EU, with initial consideration being given to markets accessible from the UK and The Netherlands. The sales system had to be as effective and as cost-effective as possible. The client already sold its products in the US for use in the dairy and baking sectors and it possessed data, methods and technology which it planned to use to build markets for its products elsewhere.

Contents of the study included:

Objective

Method

Principal Findings

    Oat fibre
    Starch derivatives
    Agents, collaborators and distributors
    Identification of companies
    Other companies’ approach

Conclusions

    Alternatives

Recommendations

Study

    Fibre markets
    Fat replacer Markets
    Barley
    Diary product’s – market size
    Background information on Fat replacers

Contact reports

Company and Product Literature

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