A1004 Business Potential of Isomaltooligosaccharide Products
Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.
Objective
The objective of this project was to assess for our client the overall business potential of Isomaltooligosaccharide (IMO) products as prebiotics and/ or low calorie sweetener. Our client wished to seek an external opinion on whether to pursue this business opportunity and, if so, how it should go about this.
This study addressed the overall business potential of IMO product for our client and to answered the following questions:
1. Does this product fit well with the client’s business?
2. Is there a potential market for this product?
3. How should this product be positioned in Europe and elsewhere?
4. How does this product compare to other soluble fibres?
5. Is it worth investing a significant amount of effort working on the regulations and science in order to get this product to market?
Table of Contents
Methods
This study assessed and analyzed the issues in sufficient depth to allow strategic conclusions to be drawn.
The main contents of the study were be based on the information provided by the client to CPL CPL as well as sources including in-house data, CPL‘s network of contacts (the CPL Value-Net) and publicly available information (e.g. data from government agencies, patents, scientific journals, trade press and internet etc.).
Click to see the contents of the study or look below for an outline.
Objective & Scope
Method
Principal Findings and Conclusions
Answers to the Specific Questions for Client
Recommendations
Market Data on Soluble Fibres
From 2009
From 2004
Markets & Trends
Manufacturers and Products
Polydextrose
Low Calorie Bulking Agents – Overview
Soluble Fibres
Abstract of 2007 Data on Low Glycaemic Index Products
Market
Value of GI
Other Products
A Short History of IMO Product
Invention and Subsidy
Canadian Press Article From 2007
The Chinese Connection
Imports of IMO from China by Company X
Details of Company X’s Importing Activities
Chinese Press Articles on IMO
6 News Articles
Isomaltooligosaccharide Production in China
IMO Industry Thriving In China
Costs and Market Opportunities
The Food Cost Model
Company X’s Prices
Effect on the Costs of Raw Materials to Use Company X’s IMO at Price
Results from CPL Retail Price Model
Comparison with Prices of Soluble Fibre Ingredients In 2004
Manufacturers of IMO
Overview
Companies
11 Companies
Products Containing IMO
China
1 Product
Japan
6 Products
Singapore
1 Product
USA
7 Products
Contacts
Overview
Companies Contacted
9 Companies
Technology of IMOs
Effects of IMO On the Gut Flora
Production
Health Claims
EFSA Health Claims Submitted
EFSA Opinion on Blood Cholesterol Claim
Blood Glucose Claims
Patents
Overview
Production of IMO
Use of IMO
Recent Patents Concerning Product A
4 Patents
Patents Held By Company X
Appendix – Company X’s Answers to CPL Questions
Appendix 2: Prices of Oligosaccharides in Japan
Tables
21 Tables
Figures
Market Data on Soluble Fibres
A Short History of IMO Product
Costs and Market Opportunities
Manufacturers of IMO
Products Containing IMO
Contacts
Technology of IMOs
Health Claims
Patents
Appendix – Company X’s Answers to CPL Questions
Appendix 2: Prices of Oligosaccharides in Japan
Tables
Figures
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