A1004 Business Potential of Isomaltooligosaccharide Products

Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.

Objective

The objective of this project was to assess for our client the overall business potential of Isomaltooligosaccharide (IMO) products as prebiotics and/ or low calorie sweetener. Our client wished to seek an external opinion on whether to pursue this business opportunity and, if so, how it should go about this.

This study addressed the overall business potential of IMO product for our client and to answered the following questions:

1. Does this product fit well with the client’s business?
2. Is there a potential market for this product?
3. How should this product be positioned in Europe and elsewhere?
4. How does this product compare to other soluble fibres?
5. Is it worth investing a significant amount of effort working on the regulations and science in order to get this product to market?

Table of Contents

Methods

This study assessed and analyzed the issues in sufficient depth to allow strategic conclusions to be drawn.

The main contents of the study were be based on the information provided by the client to CPL CPL as well as sources including in-house data, CPL‘s network of contacts (the CPL Value-Net) and publicly available information (e.g. data from government agencies, patents, scientific journals, trade press and internet etc.).

Click to see the contents of the study or look below for an outline.

Objective & Scope
Method

    The Food Cost Model

Principal Findings and Conclusions

      Cost
      Calories
      Maintenance of Healthy Blood Sugar Levels
      Organic
      Prebiotic
      Improved Digestion and/or Intestinal Flora
      Fibre
      Cholesterol
      Tolerance
      Production
      Sales
      Patents
      EU Approval
      Company X’s Website Claims

Answers to the Specific Questions for Client

Recommendations

Market Data on Soluble Fibres

    From 2009
    From 2004

      Markets & Trends
      Manufacturers and Products
      Polydextrose
      Low Calorie Bulking Agents – Overview
      Soluble Fibres

    Abstract of 2007 Data on Low Glycaemic Index Products

      Market
      Value of GI
      Other Products

A Short History of IMO Product

    Invention and Subsidy

      Canadian Press Article From 2007

    The Chinese Connection
    Imports of IMO from China by Company X

      Details of Company X’s Importing Activities

    Chinese Press Articles on IMO

      6 News Articles

    Isomaltooligosaccharide Production in China

      IMO Industry Thriving In China

Costs and Market Opportunities

    The Food Cost Model
    Company X’s Prices
    Effect on the Costs of Raw Materials to Use Company X’s IMO at Price
    Results from CPL Retail Price Model
    Comparison with Prices of Soluble Fibre Ingredients In 2004

Manufacturers of IMO

    Overview
    Companies

      11 Companies

Products Containing IMO

    China

      1 Product

    Japan

      6 Products

    Singapore

      1 Product

    USA

      7 Products

Contacts

    Overview
    Companies Contacted

      9 Companies

Technology of IMOs

    Effects of IMO On the Gut Flora
    Production

Health Claims

    EFSA Health Claims Submitted

      EFSA Opinion on Blood Cholesterol Claim
      Blood Glucose Claims

Patents

    Overview

      Production of IMO
      Use of IMO

    Recent Patents Concerning Product A

      4 Patents

    Patents Held By Company X

Appendix – Company X’s Answers to CPL Questions

Appendix 2: Prices of Oligosaccharides in Japan

Tables

    21 Tables

Figures

    17 Figures

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