For Business Developers

You may be thinking of launching new or improved products into new markets and identifying effective routes to your customers.

For many ingredients with technical and nutritional value, the available market data is fictional, poor, marginally relevant or all of these. However, it is essential to obtain a clear understanding of the market before launching new products.

CPL can help you answer most of the questions necessary to achieve effective and efficient business development including:

• Market dynamics and value chain
• Market potential for new products
• Competitor positioning and reputation
• Key success factors
• Barriers to entry
• Partners for distribution
• Technical challenges to be met

If you and your company are formulating market entry strategies and / or looking for market gaps and future opportunities, CPL has spent a quarter of a century assisting clients based on the >150 man-years of industry experience of CPL’s staff.

Some examples of projects which include elements of business development strategy are shown below:


Project Title

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