Q9610 Acquisition of a Sweetener Company

A series of studies were carried out reviewing a company and its performance in the high intensity sweetener business with a view to acquisition by the client. The reason for the ongoing interest was that it was important for sugar companies to develop an overall ‘sweetener strategy’, which includes high intensity sweeteners, in order not to lose revenues from erosion of sucrose sales and to benefit from new markets available only to them.

CPL interviewed people knowledgeable about the industry and the target company, including senior employees and the company’s customers.

Contents included:

Objectives
Methods
Conclusions
Recommendations
Background
Products

    Products
    Blends
    Quality

Markets

  • Sales
  • Volume
  • Value

Customer Views

  • Reputation
  • Competition

Manufacturing

Company Personnel and Infrastructure

R&D

Product development

  • Intellectual Property
  • Patents
  • Know how

Competitors

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