AY11 Detergent Enzymes

Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.

Objective

The objective of this project was to assist our client in developing a market entry strategy for its detergent enzyme business in Europe. The client had a number of new enzymes due to be launched as well as an existing product on sale and wanted insight into its potential customers’ buying criteria, the expectations they may have from a new enzyme supplier and any unmet needs in the market.

Method

This project began with a brief review of detergent enzymes and a compilation of the factors that can affect the choice of enzymes. This lead to several hypotheses which were tested by discussion with individuals knowledgeable in the industry.

Detailed information was sought from individuals and companies knowledgeable about the markets, companies, products and technologies. CPL sought to interview key individuals in as many potential customers as was practicable, keeping the identity of the client anonymous.

We also used a questionnaire to obtain additional data. A list of potentially useful contacts was constructed in the area of detergent enzymes and the European markets for laundry and automatic dishwashers in order to increase the size of the list previously provided. This list of approximately 80 companies was researched and the individuals with the most relevant experience and role were identified and then contacted.

Click to see the contents of the study or look below for an outline.

Table of Contents

Objective and Background
Scope
Method
Principal Findings

    Introduction
    Contacts’ Views

      Markets
      Competition
      New Entrants – Success Factors and Barriers to Entry
      Trends & Innovations
      Market/Technology Gaps/Unmet needs
      Price
      Service
      Products & Quality
      Stabilisation
      Sustainability
      Regulations & Safety
      Detergent enzyme manufacturer strategy

    Questionnaire Findings
    Patents

Conclusions

    Markets & Competition
    New Entrant, Success Factors and Barriers To Entry
    Products and Service
    Trends, Innovations, Gaps and Unmet Needs
    IP and Formulations
    Questionnaire

Recommendations
Introduction

    Detergents

      Detergent Enzymes and the Allergy Myth
      Detergent Enzyme Market
      Detergent Enzyme Performance

    Enzymes

      Amylases
      Lipases
      Cellulases
      Mannanases
      Peroxidases

Contact Reports

    Overview of Contact Views

      Markets
      Competition
      New Entrant
      Trends & Innovations
      Market/Technology Gaps/Unmet Needs
      Barriers to Entry & Success Factors
      Price
      Service
      Products & Quality
      Sustainability
      Regulations & Safety

    Contacts

      86 contacts

The Questionnaire
Questionnaire Results
CPL Comment on Client SWOT and Marketing

    SWOT
    Marketing Strategy

Detergent Enzyme Manufacturer Strategy

    Summary
    Company 1
    Company 2

Patents

    Summary
    Patent Sample

News

    Overview
    News Items

      9 articles

Supplier Press Releases

      28 press releases

2 Tables
28 Figures

CPL Gallery

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