For Sales & Marketing Executives
You may be planning to improve the market positioning of your products and strengthening your offering in particular sectors.
Feedback from sales staff may not fully always accurately reflect your customers’ views, expectations and needs. CPL has helped clients clarify and understand the technical needs of their customers in areas such as bacterial cultures, enzymes, processing technologies and equipment.
CPL’s strong technical grounding, combined with our business understanding makes us ideally positioned to provide meaningful insight and actionable advice on product positioning, value propositions and the best sales approach to use.
If required, our sister company CPL Executive Search can also find you the best sales people for your particular product.
Some examples of projects which include an element of sales and marketing strategy are shown below: