Gene Discovery Technology Business Model

H0303

In this case study, an innovative company with gene discovery technology engaged CPL Business Consultants to validate its business model for food ingredients and also implement its growth strategy through partnerships. The company generated some traction in this space, and a global food ingredients player ultimately acquired it.

CPL identified potential partners for a gene discovery technology platform and also developed a business model and plan to reduce the time-to-market. The client wanted to position itself more effectively in the food ingredients space, e.g. as a vertically integrated biotechnology company producing food ingredients. CPL tested the premise of this model in a voice of customer study, asking companies if this model would be more attractive than a technology partnership from their point of view. In addition, CPL outlined the potential business models and strategies a gene discovery technology company could follow to enter the food ingredients space.  Finally, we made a number of strategic recommendations to the client.

Click here for a PDF of the contents of the study or otherwise, look below for an outline.

Gene Discovery Technology Business Model

In an earlier project, CPL helped the client develop commercially relevant research collaborations in the food, feed, cosmetics and/or pharmaceutical industries for its gene discovery technologies. The objectives of this second project were threefold:

  1. To continue to progress the existing partners and also generate interest amongst new contacts in carotenoids and flavour ingredients.
  2. To examine the validity of a business model in which the client would forward integrate to demonstrate their technology.
  3. To more closely examine ingredients, markets and potential partners in areas in which the client had made the most progress e.g. nutraceuticals based on terpenoids.

Executive Summary

  • Objective
  • Background and Method
  • Principal Findings
    • Markets and Trends e.g.
      • Plant-Derived Flavours
      • Mint and Menthol
      • Nutraceuticals: Carotenoids
    • Business Model Options
    • Business Model Analysis
    • Further Contacts and Potential Partners
  • Conclusions
    • Markets and Trends
      • Plant-Derived Flavours
      • Carotenoids in Nutraceuticals
    • Business Model Options
    • Business Model Analysis
    • Further Contacts and Potential Partners
  • Strategic Recommendations

Markets and Trends

  • Plant Derived Flavours
    • General
    • Value Chains
    • Markets e.g.
      • Essential Oils
      • Botanical Extracts
  • Carotenoids e,g,
    •  Markets for Zeaxanthin
      • Market Summary
      • Players
      • Health Benefits
      • Research Projects
      • News
  • Others e.g.
    • Markets for Limonene
      • Market Summary
      • Players
      • Health Benefits
      • Research Projects
      • News

Business Model for Gene Discovery Technology Platform

  • Business Model Overview
    • Overview
    • News
  • Business Model Analysis
    • Overview
    • Case Studies
    • Discussion
  • Potential Partners
    • Contact Reports
      • 103 Companies Contacted

In addition to this business model for a gene discovery technology, CPL has worked on a large number of other projects including colours and flavours from plant biotechnology and novel proteins,  Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. You can also review eight case studies.

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